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Google Links TV Ad and Site Metrics
Google is integrating its Google Analytics traffic analysis tool with its Google TV Ads program. Some observers are interpreting the move as further evidence that the search giant is headed for direct competition with Nielsen.
Google TV advertisers who also use Google Analytics for their sites can now track the effect of TV ads on site visits, including conversion rates and revenue. The company has already integrated Analytics in its Audio Ads radio platform and says it may add print ad tracking at some stage in the future.
TV Ads campaign metrics available include impressions delivered, number of ad plays, cost and CPM.
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