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New GfK NOP Division Puts Emphasis on Insight
GfK NOP has launched a Media Insight division, to be headed by Julia Lamaison. The firm says the new division is a 'direct response to the market need for in-depth interpretation and insight from research data'.
GfK NOP Media provides audience measurement of television, radio, print and digital media together with custom research in the UK media and entertainment industries.
Lamaison, who will be based in the company's London HQ, was previously MD of media consultancy Magentum, and has many years of client-side experience gained at the BBC, ITV and Granada. She comments: 'We are finding that clients often require an externally focused approach that can provide strategic analysis, bringing in information from a number of different sources. Our aim is to make it easy for our clients to turn research into business actions and guarantee that they get the most out of their investment.'
The Insight unit was launched at a client event attended by execs from the BBC, ITV, S4C and BT Vision, independent producers including Shine, Mentorn, All3media, Shed Media, DCD Media and Celador, and consultancies like PWC and CapGemini.
Web site: www.gfknop.com .
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