Peanut Labs Hires Technology Head

US-based online sample provider Peanut Labs has appointed Alison Morgan as VP of Technology Solutions, to lead market adoption of its OptimusID digital fingerprinting technology.

Morgan joins with more than twenty-five years' experience focusing on solution sales of software and services. Most recently, she was MD of Sales at software and panels firm GMI, where she managed the US East Coast team selling online consumer and B2B panels. Before this, she held leadership roles at Nucleus Research, Pathfinder Research Group and Hurwitz Group. Her background also includes 12 years selling enterprise software for Credit Card Software in Dublin, and Systems Union and Digitus in London. She has a degree in Psychology from the University of Natal, South Africa.

Peanut Labs - which provides market researchers with access to members of social networking sites - rolled out OptimusID in March, to prevent respondent from taking too many surveys within a set time-period.

Commenting on her new responsibilities, Morgan said: 'Fraudulent activities by survey takers continue to corrupt online data quality. I am particularly excited to join a culture of innovation that is daring enough to launch OptimusID, the only true technology solution that deals with fraudulent online responses.'

Web site: www.peanutlabs.com .

Last week, Greenfield Online partnered with market research technology firm RelevantView to incorporate the latter's RelevantID digital fingerprinting system into its patent pending Duplicate Response Detection (DRD) tool.