MS&L Boosts Insight Creation Team

In the US, communications firm Manning Selvage & Lee (MS&L) has expanded its Insight Creation Team with the promotion of Holly Jarrell to the post of Global Director of Insight and Research, and the appointment of Jessica Broome as Vice President, Director of Measurement.

Since joining MS&L in 2006, Jarrell has built the insights and research team and supported the development of proprietary research such as the Marketing Women studies and the Conversation Catalysts study for the firm's marketing division.

In her new role, Jarrell will establish a research and insights capability for MS&L's global offices. She will work closely with key staff to develop a strategy that ensures top insights practices are developed and cultivated in key regional offices, and that current resources are accessible to offices worldwide.

Broome joins from Ogilvy PR Worldwide, where she recommended strategic research and measurement initiatives for clients. Prior to this, she was with StrategyOne, the research arm of Edelman Public Relations, where her role included managing the International Edelman Trust Barometer.

'Holly and her team have been a tremendous resource for our North American network, and we're very pleased to offer their expertise to our staff and clients globally,' commented Worldwide CEO Mark Hass.

MS&L - a member of ad agency group Publicis - is headquartered in New York and has 54 offices throughout North America, Latin America, EMEA and Asia-Pacific. Web site: www.mslpr.com .