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Posterscope Appoints MD for New Denver Office
Aegis Media-owned out-of-home (OOH) communications agency Posterscope has expanded its US operations with a new office in Denver, and appointed Scott Blair Managing Director.
The new office will offer a full range of OOH services, including planning, buying, research and production, as well as the firm's experiential marketing and digital offerings through its speciality units The Brand Experience and Hyperspace.
Blair joins from sales promotion agency The Integer Group, where he worked for the last eight years; latterly as Associate Media Director in charge of the firm's OOH media department. He began his career at marketing communications agency Bozell Worldwide where he worked for four years as a Media Planner.
'We are delighted to move into the Denver market', said Posterscope President Todd Hansen. 'Scott is an expert in OOH and has a strategic and creative approach to clients' needs.'
Posterscope is part of Aegis Media Americas, which offers media and market research; communications planning; media planning and marketing analytics and consulting. The company has 38 offices in 20 countries and is online at www.posterscope.co.uk .
In April, the company conducted its first OCS (out-of-home consumer survey) in the US, to determine media consumption, attitudes towards advertising, and receptivity to advertising and marketing messages.
Web sites: www.aemedia.com and www.posterscope.com .
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