New MarketCast MD to Drive Expansion

Entertainment research firm MarketCast has appointed former Nielsen executive Henry Piney as London-based Managing Director, to oversee the expansion of its international business and presence in the interactive entertainment sector.

Before joining, Piney was EVP International at Nielsen Entertainment, and MD Europe for Nielsen Interactive Entertainment.

In his new role, he joins the MarketCast management team. General Manager Henry Shapiro comments: 'Henry's international experience, which encompasses the theatrical, home entertainment, interactive, gaming, and wireless sectors, will play a key role in helping us to expand the application of our unique methodologies and research approach in both traditional and emerging international markets.'

Piney joins former Nielsen NRG veteran Kevin Yoder, who joined the firm in May as MD in the US.

MarketCast provides marketing research services for the entertainment industry worldwide, supporting clients in theatrical, home entertainment, and television. It is a division of broadcasting and publishing firm Reed Business Information.

Web site: www.marketcastonline.com .