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TNS to Develop New Set-Top Box Measure
TNS Media Research has partnered with NDS - which supplies digital technology and services to digital TV platform operators - to develop and market an end-to-end set-top box (STB) audience measurement solution.
Based on the NDS Dynamic advertising suite and TNS Media Research's Return Path Data (RPD) audience measurement service, the partners say that their new service will help TV operators better understand audience behaviour and help them increase the revenue potential of their digital platforms.
The solution is geared to poll large sample sizes and capture all viewing activity for a variety of services including live, time-shifted and interactive. Operators will be able to use the system to uncover their subscribers' behaviour.
Nick Burfitt, TNS' Head of RPD services explains: 'The ability to monitor any type of STB-related viewing activity is a vital tool in the measurement of digital TV and advertising accountability in the long term. NDS was a natural choice for us in this area. We believe this cooperation will provide TV operators with a credible and easy-to-deploy audience measurement solution that will give them better insight into their business and therefore generate more value for their platform.'
TNS Media Research provides Internet, TV, and radio audience measurement worldwide.
Web sites: www.tnsglobal.com and www.nds.com .
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