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Research Now Partners with Reed for B2B Panels
In the UK, online fieldwork provider Research Now has signed an agreement to create specialist business-to-business panels with online and offline publisher Reed Business Information (RBI).
RBI's media portfolio reaches an audience of 30 million decision makers through web products, magazines, exhibitions, conferences and industry awards. Through the partnership, Research Now and RBI will build, operate and sell access to co-branded online panels made up of specialist business professionals drawn from RBI's web site users and magazine readers.
Commenting on the agreement, Research Now's CEO Chris Havemann said: 'Previously, all our market research panels have been consumer-based. Now, for the first time, thanks to the unparalleled access to industry decision makers afforded by RBI, we have the means to start providing our clients with highly targeted, specialist B2B opinion in key business sectors.'
RBI's Head of Research Diane Lewis added that the partnership would enhance the brand experience for her firm's web site users and magazine readers.
The partners are currently building their first specialist panel, 'IT Decision Makers'.
Web sites: www.researchnow.co.uk and www.reedbusiness.co.uk .
Last year, online agency YouGov formed a joint venture with publisher Centaur Media to develop specialist panels covering the latter's key sectors including marketing, legal, financial services and engineering.
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