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Merck MR Veteran Joins Ipsos
Ipsos Healthcare has appointed veteran researcher Paul Snyderman, previously Executive Director and Technical Advisor in Global Customer Insights at Merck, as a senior-level Research Officer.
 At Merck, Snyderman was responsible for establishing and maintaining best practices in both primary and secondary market research. Earlier, he directed MR for the pharmaceuticals giant's oncology and ophthalmology franchises, and for new products including Zocor, Fosamax, Crixivan, and Zetia. He began his MR career in the National Analysts Division of Booz, Allen and Hamilton.
Snyderman, who will be based in New York, holds a Ph.D. in Social Psychology and B.A. in Psychology from Temple University.
Group President Elys Roberts comments: 'In my 15 years in the industry I have met few people with Paul's ability to take complex business issues and design a research approach that so effectively identifies the answers that truly make a difference to the business.'
Ipsos Healthcare provides full-service custom research to prescription drug manufacturers as well as biotech and healthcare providers and is online at www.ipsoshealth.com .
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