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Partnership Boosts Hispanic Panel
Hispanic research panel SusOpiniones has partnered with English language Latino media company Sí TV to develop its English-dominant US Hispanic panel.
Sí TV viewers will be invited to join the SusOpiniones panel, which is based around a Web 2.0 community geared towards continual, live interaction among panellists.
Members - who are Hispanic residents of the US, 18 years and older, log in at www.susopiniones.com to express their opinions through a daily poll, blog, and personal image gallery. All content is bilingual in Spanish and English.
Sí TV targets 'the millions of 18-34-year-old Latinos who prefer their content in English and seek it across all platforms—including linear television, the Internet, video-on-demand and wireless devices.' It is online at www.sitv.com .
SusOpiniones has an English language home page at www.susopiniones.com/about.php?lang=eng .
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