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Lux Floats New Service
Emerging technologies specialist Lux Research has launched the 'Lux Water Intelligence service', combining global innovation scouting with comprehensive reports and analyst access to uncover new technologies and business models in water.
The new practice will be led by Senior Analyst Michael LoCascio, who comments: 'Most executives and investors are ill-equipped to identify water opportunities. Markets are highly fragmented, each technology depends on others, and adoption cycles are long. But great opportunities break through: witness desalination energy recovery supplier, Energy Recovery Inc., which managed to go public in Q2 of this year despite an anemic IPO market.'
The service will cover innovation and breakthroughs in desalination; infrastructure integrity, including trenchless drilling and remote monitoring; disinfection techniques; waste management approaches; water/energy technologies, such as pressure recovery, microbial fuel cells, and sludge gasification; and water rights and transportation.
The firm says pressures on water availability are 'reaching new heights, with nearly half the world's population facing severe water stress' and business leaders spending more than $220 billion in the last ten years on water deals.
'Water is like no other resource' says the firm's President Matthew Nordan. 'You can burn a lot of things other than oil, but nothing can live without water. Lux Water Intelligence was designed in response to our clients' requests for innovation scouting in the $550 billion water universe.'
The service is available to a small number of clients now and will be made generally available next month.
Lux is online at www.luxresearchinc.com .
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