| |
BIMA to Tap Speed-Trap Technology
French business intelligence firm BIMA Consulting has signed an agreement with customer insight provider Speed-Trap to sell the latter's technology and solutions as part of its marketing optimisation services.
Speed-Trap's 'UI Capture' solutions utilise Web 2.0 technology which captures customer experience and behavioural information on a real-time basis, without the use of traditional page-tagging.
BIMA (Business Intelligence and Marketing Automation) will enhance its current services using the technology to capture and exploit customer data in real-time and automate marketing activity.
BIMA MD Yves Boulanger explains: 'Speed-Trap allows us to upgrade our service offering by ensuring we can provide our customers with the ability to better understand each individual interaction with the web site in real-time.'
Speed-Trap's VP Operations, Malcolm Duckett added his belief that there is a 'natural synergy' between the two companies.
The partners are online at www.bimaconsulting.com and www.speed-trap.com .
Earlier this month, IS Solutions also announced it is to offer clients access to real-time data on customers and prospects using Speed-Trap's technology.
|
