Daboll to Lead Online Engagement Firm

Online visitor engagement specialist Bunchball has appointed former Yahoo! Director Peter Daboll as Chief Executive Officer. He has also held leadership roles at comScore MediaMetrix, IRI and MarketTools.

Daboll most recently served as Chief of Insights and Head of Global Market Research at Yahoo!, where he oversaw the firm's MR team and provided strategic guidance to its business units. Prior to this, he was President and CEO of comScore Media Metrix, President and COO of MarketTools, and COO of Information Resources Inc (IRI). He has a BA in Business Administration from the University of Western Ontario and an MBA from York University in Canada.

'I welcome Peter to the Bunchball team and look forward to the deep insights about consumer behavior and online marketing that he'll bring to our current and future customers,' said Founder Rajat Paharia.

Bunchball's consumer engagement and interaction platform 'Nitro' drives user behavior and increases engagement on web sites. The firm is based in Redwood City, California, and is on the web at www.bunchball.com .