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Upgrade for [x+1]'s Web Optimizer
A new version of [x+1]'s Site+1, an Internet predictive marketing solution, will be released in the first quarter of 2009. The tool allows companies to automatically personalise online content on a continuous basis.
These enhancements are intended to work with the new version of [x+1]'s core technology, the Predictive Optimization Engine ® (POE).
The new features of Site+1 include:- an open data platform allowing clients to include data from third parties, such as income level, education, average home value and auto ownership;
- a tool to perform A/B and multivariate tests of alternate versions of web pages to determine which combination of layout, graphics, content, and other variables generates the best visitor response;
- value-based optimization allowing companies to precisely target offers for higher-value products to those more likely to purchase them through data and statistical modeling by POE;
- an enhanced rules engine to more quickly and flexibly govern how content will be distributed.
For example, a marketer can define a rule so that an offer is seen only by high-income consumers with high-bandwidth connections in the New York area between noon and 3pm.
The company is headquartered in New York City and on the web at www.xplusone.com .
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