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Ipsos Posts Good Growth, Seeks More This Year
Ipsos has reported full-year organic growth of 7.8% with revenues up 5.6% to EUR 979.3m from 2007. The group says that in 2009 it intends to deliver further growth, while maintaining margins - at the very least - at their 2008 level.
During the year, Ipsos acquired agriculture and animal health specialist Forward Research; media research agency Monroe Mendelsohn Research; Buenos Aires-based Livra Panels; auto researchers Alfacom and B-Thinking; and 60% of the Strategic Puls group. These additions contributed 3.7% to the group's revenues.
A breakdown by geographic area shows growth in developing countries, steady growth in Western Europe and moderate growth in North America and Japan:
| | Contribution by geographic area (in million euros)
| 2008 | 2007 | Change
2008/2007
| Of which organic growth | 2008 breakdown | | Europe | 475.8 | 449.1 | 6% | 9% | 48% | | North America | 80.4 | 285.2 | (1.5%) | 1.5% | 29% | | Latin America | 19.2 | 101.1 | 18% | 18.5% | 12% | | Asia-Pacific and M. East | 103.9 | 91.8 | 13% | 11% | 11% | | Full-year revenues | 979.3 | 927.2 | 5.6% | 7.8% | 100% | | |
While advertising research and customer satisfaction research experienced a slowdown towards the end of the year, opinion research and media research recorded a double-digit rate of organic growth.
| | Contribution by business line (in million euros)
| 2008 | 2007 | Change
2008/2007
| Of which organic growth | 2008 breakdown | | Advertising Research | 209.4 | 199.7 | 5% | 7% | 21% | | Marketing Research | 468.0 | 445.0 | 5% | 6% | 48% | | Media Research | 78.2 | 66.7 | 17% | 13% | 8% | | Opinion and Social Research | 126.3 | 123.9 | 2% | 12% | 13% | | Customer Satisfaction Research | 97.4 | 91.9 | 6% | 7.5% | 10% | | Full-year revenues | 979.3 | 927.2 | 5.6% | 7.8% | 100% | | |
Ipsos said in a statement that the current economic crisis represents a 'tremendous opportunity' to strengthen ties with clients and develop new services to help organizations design and manage their future as effectively as possible.
Web site: www.ipsos.com .
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