2CV Revs Up for Expansion with New US Office

UK-based agency 2CV, part of Cello Group, has announced the opening of an office in San Francisco. The office is its first in North America and the beginning of an international expansion plan.

The firm says 2CV North America is a response to growing client demand for a permanent North American presence, following a period of 'unprecedented business growth', and will provide a full suite of qual and quant methods, ranging from ethnography, focus groups and cultural analyses through to segmentations, concept testing and advanced analytic techniques.

Remi Abbas, Vice President of Qualitative Research, and James Redden, Vice President of Quant, will head the North American team, overseeing delivery to existing clients and development of new business.

2CV says it plans to establish a number of further offices in order to create local hubs in major business centres in North America, Asia and Europe. CEO and founder Vincent Nolan comments: 'North America is a crucial market for 2CV as we continue to grow our US and international client base. Establishing the first of our international hubs here was the natural choice... The move is part of 2CV's broader business strategy to add scale and specialist services traditionally only available through the big corporate research houses. We aim to broaden our sphere of influence, while maintaining our hotshop heritage, principles of creativity, boutique service and innovation.'

The company recently announced the launch of a new analytics division, and appointed former Orange Head of Analytics Simon Lane to lead it.

2CV in the UK has more than 60 staff, and is online at www.2cv.co.uk .