Jarvis Exits Clear Channel Outdoor

Executive Vice President, Global Research Tony Jarvis is the latest casualty in the headcount reduction program of US advertising firm Clear Channel Outdoor, following its reported Q4 2008 net loss of c.$3bn.

In January the company eliminated 1,850 positions, equivalent to 9% of the workforce.

Sincejoining the firm in 2006, Jarvis has worked with the Traffic Audit Bureau to develop the methodology behind the industry's first pedestrian and vehicular audiences ratings, called Eyes-On. He has also led Clear Channel's own efforts to create measurement methodologies and research tools to demonstrate the effectiveness of outdoor advertising.

Previously, as Research Chief for Infinity Broadcasting (now CBS Radio) he oversaw all radio research including audience measurement and demographic and advertising research. Prior to this, he was head of WPP's MediaCom's Strategic Insights Group, and Vice President of Media Services at Millward Brown. He also ran his own international advertising and marketing consultancy, Jarvis, Sherman & Jarvis, for many years in Toronto, Canada.

Jarvis currently sits on the Board of Directors of the MRA, and serves on the TAB Technical Committee, the OAAA Marketing Committee and is a member of the Steering Board for ESOMAR's Global Guidelines on Outdoor Audience Measurement (GGoODAM) initiative.

Earlier this week it was announced that market strategist Barry Fischer is leaving Time Warner's Turner Broadcasting unit, following a reorganisation of the group's research, marketing and media buying divisions.