Nielsen Acquires Growth Strategy Specialist

In New York, Nielsen has acquired consulting firm The Cambridge Group (TCG), which helps Fortune 500 companies develop organic growth strategies. Terms were not disclosed.

Nielsen says the acquisition will accelerate its expansion into professional consulting services, while helping its clients identify new sources of growth and profitability.

Founded more than 30 years ago, the Chicago-based firm uses its proprietary approach, Demand Strategy, to identify profitable demand and align supply to capture more of the profit in a client's category.

The system can be applied across all industries to help clients tailor their infrastructure, business and resources to meet marketplace demand. TCG then provides insights on demand and supply along with economic blueprints to help clients achieve continuous growth.

Rick Kash, Founder and CEO of TCG, will report to Nielsen Chairman and CEO David Calhoun, who says that the firm's approach to uncovering and capturing new sources of demand is unique in the consulting industry.

Kash added: 'We are very excited to be part of The Nielsen Company - no global consumer and media information company in the world has a more complete view of consumers.'

Web sites: www.nielsen.com and www.thecambridgegroup.com .