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Arbitron Finds Two of New Senior Trio
Radio ratings giant Arbitron has appointed Alton Adams as EVP, Chief Marketing Officer and Dr Robert Henrick as EVP, Customer Solutions, as part of its previously announced shake-up, designed to facilitate effective decision-making.
The firm is still looking for someone to fill the post of EVP, Strategy and Business Development, to support its strategy to change the culture of the company with a 'fresh start' to improve customer satisfaction.
In the new role, Adams is responsible for developing new solutions that use the Portable People Meter (PPM) platform to integrate measures of multiple media, including radio, cinema, out-of-home, and the '3-screen' markets of TV, wireless and Internet. He will also be responsible for the firm's marketing, communications and brand.
Prior to joining, Adams was a Managing Partner at Accenture, President, Experian Database Solutions; President and CEO of Mindbranch - a tech-focused market research aggregator; President of Standard and Poor's DRI; and held senior posts at Equifax Financial Services Group; TRW Information Services Group and Dun and Bradstreet.
Henrick will be responsible for Arbitron's survey research methods and product management, as well as for enhancements of the company's existing services for the radio industry and for the delivery of new services being developed for domestic and global markets.
Most recently, he served as a Program Manager in the Johns Hopkins Applied Physics Laboratory, working on comms and system technology solutions for national security. Before this, he ran the MyNetWorks multimedia communications venture in Lucent Technologies, and served as a Senior Partner in the interactive division of Ogilvy & Mather.
Both will report to President and CEO Michael Skarzynski who commented: 'Alton and Bob will lead the teams at Arbitron that are enhancing current services for our core radio customers, identifying the best growth opportunities and moving the company into new markets, both in the US as well as in international markets.'
Last week, Arbitron announced redundancies for around 110 of its 1,086 full-time employees, as part of its previously announced strategic realignment which should result in a reduction in 2010 run rate expenses of more than $10m.
Web site: www.arbitron.com .
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