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Partners to Provide WoM Analysis
In Seattle, USA, online word-of-mouth specialist Meteor Solutions has formed an alliance with product strategy consultancy NimbleSource to add further analytics to the data it captures from customers' web sites.
NimbleSource will also help Meteor Solutions' customers with the installation and implementation of Meteor technology within its customers' web sites.
The partners say that the collaboration will provide web publishers and marketers with a package of technology and services to help quantify the 'true impact' of online sharing and word-of-mouth.
According to Meteor Solutions' CEO Ben Straley: 'Word-of-mouth drives 20% of the unique visitors to the web sites we track. This partnership will extend the scope and power of the data and analytics and will also enable NimbleSource to drive improved site performance through actionable insights enhancements that will amplify the effect of word-of-mouth for our joint clients.'
Web sites: www.meteorsolutions.com and www.nimblesource.com .
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