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Cross-Tab Opens Online Panels Firm
Global market research and analytics services firm Cross-Tab has opened Borderless Access; a subsidiary providing online consumer panels in Brazil, Russia, India and China (BRIC).
The firm focuses on emerging geographies, represented by key demographics and the overall Internet population in each country. It offers access to 75,000 panelists in Brazil, 75,000 in China, 50,000 in Russia and 250,000 in Cross-Tab's home country of India.
Borderless Access will recruit by invitation only with double opt-in registration, strong incentive sytems and built-in survey quality checks.
'Consumers in these markets are diverse and have a very different perspective from their counterparts in the developed countries,' explained Borderless Access President, Ruchika Gupta. 'We have a decade's experience and proven track record of delivering world-class panel services for India, and now promise high quality, enhanced value and a competitive edge to our clients for BRIC markets.'
Founded in 2000, Cross-Tab profides a full range of market research and analytics solutions to global clients. The firm has offices in Mumbai, Bangalore and Seattle and is online at: www.cross-tab.com .
Its new panel company is on the web at: www.borderlessaccess.com .
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