Titan Outdoor Launches Strategy and Insight Arm

In the UK, out-of-home media firm Titan Outdoor has launched a new unit to bring together its strategy and insight functions, and provide audience-focused solutions for clients.

Titan Outdoor provides advertising solutions for national, regional and local brands throughout the UK; is market leader in rail advertising; and manages advertising in 90 shopping malls throughout the country.

As part of the firm's Marketing department, the new Spectrum unit will be led by Emma Kingham who in her role as Head of Spectrum, will be responsible for Insight - Titan's research function. She is supported by Senior Researcher Jessica Hallsworth, Senior Strategist Chris Felton, and Strategist Claire Rooney.

'Audience understanding is key to delivering effective outdoor solutions,' says Marketing Director Steve Cox. 'Spectrum is now well-placed to combine the insight from Titan's research with strong strategic thinking.'

Web site: www.titanoutdoor.co.uk .