Research industry pundit Jack Honomichl compiled the sector's most widely quoted listing of top supplier companies each year, based on information supplied by the firms and other sources. The rankings are published in the US-based AMA's Marketing News. Rankings, revenue figures and employee numbers below are taken from the Honomichl table - other information compiled by MrWeb. We don't know the fate of the ratings following Jack Honomichl's sad death in December 2013 but assuming someone steps into the breach we'll link to new figures here as appropriate.
In addition to the table below, you can also read report summaries for the Global 25 or the US Top 50 (latest figures are for 2012); consult the Wikipedia listing with entries for most of the top 20 or read the full report on the 2012 US Top 50.
Top 25 US Market Research Organisations | |||||||||
Rank | Organization | Parent Country | US
Full-time Employees |
US
Research Revenues (US$m) |
Percent Change from 2011 |
Recent News |
Current Jobs |
Financials | |
2012 | 2011 | ||||||||
1 | 1 | Nielsen Holdings N.V. | USA | 10,486 | $2,651.0 | 4.0% | News | Jobs | $ |
2 | 2 | Kantar | UK/USA | 3,930 | 929.4 | -4.8 | News | Jobs | £/$ |
3 | 3 | Ipsos | USA | 1,996 | 590.0 | -5.5 | News | Jobs | $ |
4 | 4 | Westat Inc. | USA | 2,019 | 491.1 | -3.1 | News | Jobs | $ |
5 | 5 | Information Resources Inc. (IRI) | USA | 1,325 | 478.7 | 2.9 | News | Jobs | $ |
6 | 6 | Arbitron Inc. | USA | 982 | 444.1 | 6.7 | News | Jobs | $ |
7 | 7 | GfK USA | Germany | 1,131 | 330.9 | 0.5 | News | Jobs | $ |
8 | 8 | IMS Health Inc. | USA | 540 | 271.3 | -4.0 | News | Jobs | $ |
9 | 9 | The
NPD Group Inc. |
USA | 875 | 191.8 | 1.5 | News | Jobs | $ |
10 | 10 | ICF Int'l Inc. | USA | 1,152 | 191.2 | 7.5 | News | Jobs | $ |
11 | 11 | comScore Inc. | USA | 813 | 183.4 | 5.1 | News | Jobs | $ |
12 | 14 | Abt SRBI Inc. | USA | 995 | 157.4 | 23.5 | News | Jobs | $ |
13 | 13 | J.D.
Power & Associates |
USA | 494 | 156.1 | 9.5 | News | Jobs | $ |
14 | 12 | Maritz Research | USA | 626 | 154.0 | -2.5 | News | Jobs | $ |
15 | - | Symphony
Health Solutions | USA | 500 | 153.5 | 2.7 | News | Jobs | $ |
16 | 15 |
dunnhumbyUSA LLC |
USA | 254 | 118.1 | 5.1 | News | Jobs | $ |
17 | 16 | Harris Interactive Inc. | USA | 285 | 85.3 | -8.5 | News | Jobs | $ |
18 | 17 | Lieberman
Research Worldwide |
USA | 377 | 72.9 | -2.7 | News | Jobs | $ |
19 | 20 | National Research Corp. |
USA | 350 | 67.7 | 14.0 | News | Jobs | $ |
20 | 18 | Market
Strategies Int'l |
USA | 234 | 62.6 | -12.8 | News | Jobs | $ |
21 | 21 | Communispace Corp. | USA | 346 | 59.3 | 6.9 | News | Jobs | $ |
22 | 19 | ORC International | USA | 301 | 56.5 | -13.4 | News | Jobs | $ |
23 | 25 | Vision Critical Communications Inc. | Canada | 69 | 51.0 | 6.3 | News | Jobs | $ |
24 | 23 | Market Force Information Inc. | USA | 327 | 50.5 | -2.5 | News | Jobs | $ |
25 | 24 | Burke Inc. | USA | 214 | 48.3 | -4.9 | News | Jobs | $ |