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Search News ArticlesIn the US, radio audience research firm Coleman Insights has launched an attribution platform called Validate, which helps stations demonstrate to advertisers how their campaigns across broadcast, streaming radio and podcast generate impressions and drive traffic to web sites.
Read MoreInterpublic's marketing intelligence company Kinesso has launched the 'Experimentation Lab', a platform on which marketers can design, execute and analyze experiments across various media. Tapping AI and automation to streamline the process, the Lab standardises methods and promotes cross-functional collaboration.
Read MoreFastuna's conversational agent Yasna.ai has an added an automated screening feature. Users set audience criteria in advance and Yasna promises to handle the entire pre-screening process, using open-ended questions to minimize respondent bias and ensure authentic data.
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