Daily Research News Online

The global MR industry's daily paper since 2000

Daily Research News is sponsored in April by:

Today's News Headlines...

TOP STORIES

19/4/18
Article Headline
Posted: 19/4/18

In the US, Lieberman Research Worldwide (LRW) has continued its acquisition spree with the purchase of consumer insights specialist Kelton Global. Terms of the deal have not been disclosed.

Continue
Article Headline
Posted: 19/4/18

In the UK, PAMCo (Published Audience Measurement Company) has released what it describes as the industry's new audience measurement currency, 'Audience Measurement for Publishers', replacing the previous National Readership Survey (NRS).

Continue
Article Headline
Posted: 19/4/18

Omnicom has launched the 'Brand Consulting Group', pulling together the expertise of research agency Hall & Partners, online community specialist C Space, brand identity designer OurCreative and consultancies Interbrand, Siegel + Gale, Sterling Brands and Wolff Olins.

Continue
Article Headline
Posted: 19/4/18

India-based survey technology and sample provider Global Survey has launched a second office in Mumbai, which will serve as the company's client service headquarters.

Continue

Also in today's news...

Article Heading

Ipsos Launches 'Affluent Digital Audiences'

Posted: 19/4/18

In New York, Ipsos Affluent Intelligence (IAI) has launched a solution to reach high-value audiences identified by its study of affluent Americans, for targeting with digital ad campaigns. More

Article Heading

Pulsar Launches Rapid Twitter Trend Analysis

Posted: 19/4/18

In the UK, Cello-owned audience intelligence division Pulsar has launched a product which provides twelve years' worth of public Twitter data, from the very first Tweet back in March 2006 until today, allowing users to map real-time and historical trends instantly. More

Article Heading

System1 Reports on 'Disappointing Year'

Posted: 18/4/18

UK-based market research and ad company System1 - formerly known as BrainJuicer - has described trading during 2017/18 as 'disappointing', with gross profit down 18% (17% in constant currency terms) to £22.2m. More

Article Heading

MR Execs Launch Content Measurement Firm Threadline

Posted: 18/4/18

In the US, former iModerate execs Adam Rossow and Gary Zucker have teamed up with former Benenson manager Jonathan Futa to launch Threadline Digital, which will specialise in measuring the emotional and attitudinal impact of digital content. More

Article Heading

PlaceIQ and IRI Link Off-line Sales to OOH Sponsorships

Posted: 18/4/18

Location intelligence firm PlaceIQ has teamed up with IRI to link off-line sales to out-of-home (OOH) sponsorships, providing a 'holistic view' of customer journeys and enabling marketers to understand the value of their outdoor campaigns. More

Recent Appointments

Recent Appointments...

Smarty Pants

Posted: Apr 19 2018

In the US, specialist youth and family research and consulting firm Smarty Pants has hired long-time Millward Brown exec Ken Clark for its newly created position of 'Insights Mastermind'. More

BritainThinks

Posted: Apr 19 2018

In London, Michaela Rhode has re-joined opinion and behaviour research specialist BritainThinks as an Associate Director. More

BritainThinks

Posted: April 16 2018

London-based opinion and behaviour research specialist BritainThinks has appointed Catrin Nichols as a Research Executive. More

Popular Searches

19/4/18
Ipsos results
MRC - recent news
Voxpopme - recent news
ethnography - all mentions
M&A activity 2017
RN SSI banner
Register

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online.

MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

13th Mar MRS Annual Conference Party - London
13th-14th Mar Impact 2018 - MRS Annual Conference - London
17th April EphMRA Germany Meeting - Berlin
27th Feb EphMRA one day meeting in UK - London
29th May MSPA Europe - 19th Annual Conference - Algarve, Portugal
24th Oct Research & Results 2018 - Munich, Germany