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The Media Rating Council (MRC) and the China Media Assessment Council (CMAC) have set out their joint agenda for validating digital audience measurement in China.
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In the US, Market Strategies International-Morpace Co-CEO Duncan Lawrence has moved to the role of Strategic Advisor, to focus on developing new products and solutions for clients in the automotive sector. Melissa Sauter, who shared the Co-CEO title, has been named Chief Executive Officer.
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San Francisco-based data integration platform Improvado has raised $8m in a 'super seed' funding round, which it will use to support both continued product development and its go-to-market expansion.
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Marketing analytics partner firms Marketscience and Truesight have transferred MD and Associate Partner Nitesh Sahay from Delhi, India to the London, UK office. Following his transfer, Sahay joins Marketscience founder Peter Cain to lead product development and provide dual support to clients in both the UK and India.
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In Canada, business intelligence (BI) and data analytics solutions provider Dundas Data Visualization has been awarded a US patent for its in-memory engine which is used for optimizing data analysis. More
In the US, advertising intelligence specialist Integral Ad Science (IAS) has appointed former Nielsen/Yahoo! exec Tony Marlow as Chief Marketing Officer. He takes up his new position on April 29. More
London-based YouGov has expanded its Global Partnerships Programme with the addition of new members in Russia, Poland, Pakistan and Egypt. Additional partners are in development across the EMEA and APAC regions. More
Ipsos India has extended the role of Sonul Verdia, Mystery Shopping Lead, to include the post of Business Development Head for Customer Experience in Mumbai and Bengaluru. Meanwhile, Ananya Roy Mathur, Research Director, Innovation, takes on the post of Creative Excellence Lead for India. More
US-based digital advertising personalization specialist Jivox has raised $9m in a new round of funding, which it will use to enhance its 'dynamic creative optimization' platform and to better serve large multinational and direct-to-consumer brand customers. More
Local audience data specialist Eyeota has appointed Andrew Gilbert as Commercial Director for Australia and New Zealand, based in the firm's Sydney office. More
WPP-owned data, insights and consulting company Kantar has promoted Pablo Gomez to the role of Chief Digital Officer, Insights Division, covering the North Asia, South East Asia and the Pacific regions, based in Singapore. More
Recently formed 'data-driven strategy group' STRAT7 has appointed former ICM Research and Walnut Unlimited CFO Alex Knight as Chief Financial Officer. More
| 13th Mar | ASC / MRS Evening Meeting - London |
| 20th-21st Mar | QUAL360 North America 2019 - USA |
| 2nd-3rd Apr | The Quirks Event - Chicago - USA |
| 7th-9th Apr | ESOMAR - Latin America 2019 - Brazil |
| 15th-16th May | QUAL360 Europe 2019 - Netherlands |
| 16th May | Market Research Summit 2019 - London |
