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In the US, Lieberman Research Worldwide (LRW) has continued its acquisition spree with the purchase of consumer insights specialist Kelton Global. Terms of the deal have not been disclosed.
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In the UK, PAMCo (Published Audience Measurement Company) has released what it describes as the industry's new audience measurement currency, 'Audience Measurement for Publishers', replacing the previous National Readership Survey (NRS).
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Omnicom has launched the 'Brand Consulting Group', pulling together the expertise of research agency Hall & Partners, online community specialist C Space, brand identity designer OurCreative and consultancies Interbrand, Siegel + Gale, Sterling Brands and Wolff Olins.
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India-based survey technology and sample provider Global Survey has launched a second office in Mumbai, which will serve as the company's client service headquarters.
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In New York, Ipsos Affluent Intelligence (IAI) has launched a solution to reach high-value audiences identified by its study of affluent Americans, for targeting with digital ad campaigns. More
In the UK, Cello-owned audience intelligence division Pulsar has launched a product which provides twelve years' worth of public Twitter data, from the very first Tweet back in March 2006 until today, allowing users to map real-time and historical trends instantly. More
UK-based market research and ad company System1 - formerly known as BrainJuicer - has described trading during 2017/18 as 'disappointing', with gross profit down 18% (17% in constant currency terms) to £22.2m. More
In the US, former iModerate execs Adam Rossow and Gary Zucker have teamed up with former Benenson manager Jonathan Futa to launch Threadline Digital, which will specialise in measuring the emotional and attitudinal impact of digital content. More
Location intelligence firm PlaceIQ has teamed up with IRI to link off-line sales to out-of-home (OOH) sponsorships, providing a 'holistic view' of customer journeys and enabling marketers to understand the value of their outdoor campaigns. More
In the US, specialist youth and family research and consulting firm Smarty Pants has hired long-time Millward Brown exec Ken Clark for its newly created position of 'Insights Mastermind'. More
In London, Michaela Rhode has re-joined opinion and behaviour research specialist BritainThinks as an Associate Director. More
London-based opinion and behaviour research specialist BritainThinks has appointed Catrin Nichols as a Research Executive. More
| 13th Mar | MRS Annual Conference Party - London |
| 13th-14th Mar | Impact 2018 - MRS Annual Conference - London |
| 17th April | EphMRA Germany Meeting - Berlin |
| 27th Feb | EphMRA one day meeting in UK - London |
| 29th May | MSPA Europe - 19th Annual Conference - Algarve, Portugal |
| 24th Oct | Research & Results 2018 - Munich, Germany |
