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The global MR industry's daily paper since 2000

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16/8/18
Article Headline
Posted: 16/8/18

Digital ad industry body IAB Australia has chosen not to endorse secondary crediting for video within Nielsen's Digital Content Ratings (DCR), following the company's admission that viewing time qualifiers for the product will be delayed until February 2019.

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Article Headline
Posted: 16/8/18

In New York, former comScore COO Greg Dale has joined audience-based social media measurement and intelligence specialist Shareablee, as Chief Operating Officer.

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Article Headline
Posted: 16/8/18

In the US, ad tech company Viant has launched two tools: Sales Tactic Optimization and Purchase Cycle Targeting, to help CPG marketers improve their targeting and measurement capabilities during the flight of a campaign.

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Article Headline
Posted: 16/8/18

In the US, digital marketing and consumer data management platform SRAX has appointed shopper marketing industry exec George Stella to drive its consumer packaged goods (CPG) vertical, SRAXshopper.

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Also in today's news...

Article Heading

V12 Debuts Active Vehicle Shopper Model

Posted: 16/8/18

In the US, marketing analytics provider V12 Data has released an in-market automotive model, to identify consumers actively shopping for vehicles. More

Article Heading

Cello Health Adds Two Pharma Experts to Board

Posted: 16/8/18

UK-based Cello Health has added pharmaceutical industry execs Clifford Tompsett and Jo LeCouilliard to its Board of Directors, replacing Paul Hamilton and Will David who have both stood down after more than a decade on the Board. More

Article Heading

Harris Owner Stagwell Group Secures $260m Funding

Posted: 15/8/18

Investment advisory firm The Stagwell Group, the owner of the Harris and Harris Poll brands, has raised $260m in investment funding. The money will support its strategy of building a network of marketing and research companies. More

Article Heading

Research Now SSI Buys DMA-Institute

Posted: 15/8/18

Research Now SSI has expanded its ability to provide insights about the audiences exposed to ads and the resonance of each message, by acquiring online media measurement specialist DMA-Institute. Terms of the deal have not been disclosed. More

Article Heading

TVSquared Latin America Opens in Miami

Posted: 15/8/18

Scottish ad measurement and optimization firm TVSquared has opened an office in Miami, from where it will provide support to its Latin American clients. More

Recent Appointments

Recent Appointments...

Smarty Pants

Posted: August 13 2018

US-based youth and family research specialist Smarty Pants has appointed Toni Green as Research Whiz, responsible for all stages of research projects for a number of key CPG, media and entertainment clients. More

MESH Experience

Posted: August 13 2018

UK-based insight and analytics company MESH Experience has appointed Mark Thompson as an Experience Director, supporting 'substantial growth' coming from the firm's new vertical study on Retail Banking. More

Sightly

Posted: Aug 10 2018

In New York, performance video advertising and analytics platform Sightly has appointed former Nielsen exec Nichola Karp as Chief Product Officer. More

Popular Searches

16/8/18
GDPR - recent news
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Legal and Regulatory 2018
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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

9th-10th Aug AMSRS 2018 National Conference - Australia
5th-6th Sep MRMW Europe 2018 - The Rise Of Digital Disruption - Sweden
23rd-26th Sep ESOMAR - Congress 2018 - Germany
10th-11th Oct QUAL360 Asia-Pacific 2018 - The Rise of Big Qual - Singapore
11th-15th Nov ESOMAR - FUSION 2018 (Big Data World + Global Qual) - Ireland
24th Oct Research & Results 2018 - Munich, Germany