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Digital ad industry body IAB Australia has chosen not to endorse secondary crediting for video within Nielsen's Digital Content Ratings (DCR), following the company's admission that viewing time qualifiers for the product will be delayed until February 2019.
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In New York, former comScore COO Greg Dale has joined audience-based social media measurement and intelligence specialist Shareablee, as Chief Operating Officer.
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In the US, ad tech company Viant has launched two tools: Sales Tactic Optimization and Purchase Cycle Targeting, to help CPG marketers improve their targeting and measurement capabilities during the flight of a campaign.
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In the US, digital marketing and consumer data management platform SRAX has appointed shopper marketing industry exec George Stella to drive its consumer packaged goods (CPG) vertical, SRAXshopper.
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In the US, marketing analytics provider V12 Data has released an in-market automotive model, to identify consumers actively shopping for vehicles. More
UK-based Cello Health has added pharmaceutical industry execs Clifford Tompsett and Jo LeCouilliard to its Board of Directors, replacing Paul Hamilton and Will David who have both stood down after more than a decade on the Board. More
Investment advisory firm The Stagwell Group, the owner of the Harris and Harris Poll brands, has raised $260m in investment funding. The money will support its strategy of building a network of marketing and research companies. More
Research Now SSI has expanded its ability to provide insights about the audiences exposed to ads and the resonance of each message, by acquiring online media measurement specialist DMA-Institute. Terms of the deal have not been disclosed. More
Scottish ad measurement and optimization firm TVSquared has opened an office in Miami, from where it will provide support to its Latin American clients. More
US-based youth and family research specialist Smarty Pants has appointed Toni Green as Research Whiz, responsible for all stages of research projects for a number of key CPG, media and entertainment clients. More
UK-based insight and analytics company MESH Experience has appointed Mark Thompson as an Experience Director, supporting 'substantial growth' coming from the firm's new vertical study on Retail Banking. More
In New York, performance video advertising and analytics platform Sightly has appointed former Nielsen exec Nichola Karp as Chief Product Officer. More
| 9th-10th Aug | AMSRS 2018 National Conference - Australia |
| 5th-6th Sep | MRMW Europe 2018 - The Rise Of Digital Disruption - Sweden |
| 23rd-26th Sep | ESOMAR - Congress 2018 - Germany |
| 10th-11th Oct | QUAL360 Asia-Pacific 2018 - The Rise of Big Qual - Singapore |
| 11th-15th Nov | ESOMAR - FUSION 2018 (Big Data World + Global Qual) - Ireland |
| 24th Oct | Research & Results 2018 - Munich, Germany |
