Set-top Box Specialist Raises $8m

In New York, media marketing firm Simulmedia has secured an $8m investment, which it plans to use to continue development of its predictive technology and set-top-box (STB) driven marketing services.

Simulmedia was launched last year, to deliver TV viewership through data-driven program promotion. The firm is currently developing predictive technology to help TV companies deliver the right on-air promotions to the right viewers at the right time.

During the last 18 months, the company has built a marketing system around its patent-pending a7 platform, to help optimize program promotions across all existing linear TV systems countrywide.

It has also partnered with various US TV system operators to license anonymous viewing data from more than 15 million STBs.

'Each year the television industry spends more than $10bn in cash and commercial time to drive viewers to new and existing programs,' stated founder Dave Morgan. 'Simulmedia uses sophisticated data analysis and predictive technology to recommend where and when TV networks and operators should place their promotional ad spots to most effectively and efficiently deliver desirable audiences for their shows.'

This Series B funding has been led by Time Warner Investment, with participation from existing investors Avalon Ventures and Union Square Ventures.

As part of the deal, Time Warner Investment MD Rachel Lam and Simulmedia's COO, former Millward-Brown SVP, Thomas Deierlein will join the firm's Board of Directors.

Web site: www.simulmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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