SPA Launches 'Quantum Lab'

In the UK, SPA Future Thinking has appointed Associate Director Jan Worsley to lead Quantum Lab, a newly launched in-house product development and brand insight think tank.

Worsley, recruited last year from Innocent Drinks where he was Head of Consumer Insights, will lead a team of five researchers with a mix of agency and client side, qual and quant experience. Other parts of the organization, including the Paris office, will also have a say in the development of new tools and the insight generation expected of the Lab.

Worsley said: 'It's great to be working with a group of people so full of new ideas and with a determination to create tools that provide real value for our clients. I'm excited about the areas we're working on and we've already developed SPA Future Thinking's sales volumetric forecasting solution, Apollonius. It's a fascinating time to be innovating within the insight industry.'
CEO Jon Priest comments: 'The pace of change in the market research industry is faster than ever as we develop greater insight into the science of consumer choice and create new ways of understanding it. As we grow, it makes sense to build on these developments with a group-wide team dedicated to developing the very best insight generation tools'.

Web site: www.spafuturethinking.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Future Thinking
• All news
• MrWeb info