Shopzilla to Launch Audience Targeting in Europe

US-based retail price comparison service Shopzilla is to launch its 'Aisle A' audience targeting division in Europe, offering marketers access to proprietary shopping intent data across the region.

Los Angeles-based Shopzilla, which is owned by Symphony Technology Group, reaches a global audience of over 40 million shoppers each month through both its destination web sites and affiliate network, and provides a source of sales and consumer feedback for online merchants and retail advertisers.

As part of its move into Europe, Shopzilla is adding new features such as enhanced audience targeting, rich media capabilities, and display products to its current portfolio of advertising offerings. Aisle A will also feature display advertising across Shopzilla's owned and operated shopping sites - Beso, Bizrate and Shopzilla - as well as the sites of its premium partners. The new partnerships will extend the company's consumer reach to more than ten million monthly shoppers across Europe.

In addition, Aisle A will drive the company's intent-based marketing initiative, to provide targeted advertising solutions that enable marketers to reach consumers based on what they are shopping for today, as well as their future purchasing intent, with data based on lifestyle and life-stage profiles defined by their shopping behaviours.

Adam Yates (pictured), Aisle A Director of Sales Europe, comments: 'The quality of our data from the purchase intent demonstrated by our online shoppers, is translating into valuable and addressable audiences, that marketers will be able reach both on and off site. These audience aisles will enable marketers to deliver their messaging effectively and confidently, with sector leading formats; so important during these challenging economic times when advertisers need to make every £ count.'

Web site: www.shopzilla.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.