ruby cha cha Names Director

London-based agency ruby cha cha has appointed former Engage Research director Hetta Bramley as Director of Insight and Planning at its Shoreditch office.

Founded in 2008 by three former directors of The Leading Edge (TLE), ruby cha cha offers expertise in branding and innovation, segmentation and communications effectiveness. The firm opened its London office in 2011.

Bramley (pictured) joins from consumer insight specialist Engage Research, where she led the qualitative offer, and pioneered a range of new experiential methodologies for clients in the consumer goods and media sectors. Prior to this, she worked for Relish (formerly Drummond Madell) as a director supporting a number of consumer goods and media brands. Earlier, she was a member of Synovate's qual team, a member of the insight team at media agency MediaCom, and she worked at research consultancy SMRC ChildWise.

UK CEO Kristin Hickey says of the appointment: 'Hetta has a great track record working for some of the biggest names across a wide variety of sectors, in addition to a proven ability for developing exciting new methodologies, making her the ideal person to champion the qual offer at ruby cha cha. She will be a great asset in delivering truly integrated qual-quant and planning offers to our expanding UK and global client base.'

Web site: www.rubychacha.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.