Sizmek and Retailigence Link to Drive Foot Traffic

Digital ad management company Sizmek has partnered with retail data specialist Retailigence, to enable brands to incorporate real-time and off-line shopping data into ads on all screens, and ultimately drive in-store foot traffic at brick-and-mortar retail locations.

The partnership integrates location-based messaging with the Retailigence database of more than 20 million products available at over 200,000 retail locations. Sizmek's clients can also integrate Retailigence data directly into pre-built ad templates, in order to reduce the time it takes to launch campaigns.

The new offering has been developed to drive transactions for brick-and-mortar retailers by providing consumers with a wide range of product details including store information, maps, phone numbers, pricing and product availability, and motivate consumers to shop in-store. For advertisers who want to target consumers on the go, this solution also provides a solution for location-based mobile ad targeting.

Jeremy Geiger, CEO of Retailigence, comments: 'By partnering with Sizmek, we're providing brands with the tools they need to connect with audiences through engaging, dynamic advertisements that increase foot traffic and impact conversion decision in the aisle and near the store'.

Web sites: www.sizmek.com and www.retailigence.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.