Eyeota and YouGov Team Up

Local audience data specialist Eyeota has partnered with YouGov to provide clients with an extensive database of consumer opinion and behavior data spanning the US, the UK and Germany.

Eyeota, which has partnerships already with the likes of GfK, Kantar Media and Ipsos, as well as Oracle, boasts more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, and promises marketers the ability to deliver targeted campaigns and engage with audiences on a personal level; and publishers and data suppliers help with monetizing their audiences.

YouGov collects its data from a panel of 5 million people worldwide, via online surveys, ratings and passive tracking; and compiles them in its YouGov Profiles data library. Topics include consumer lifestyles, brand use & perception, media and technology, finance and retail. This data can now be accessed via the Eyeota Data Marketplace.

Ted Marzilli, CEO of YouGov Data Products, says the partnership 'provides marketers and advertisers with rich audience data to help them understand customers and their behaviors on a deeper level, enabling them to deliver better online experiences. We are thrilled to work with Eyeota to supply these brands with the audience data they need for their campaigns'.

Kevin Tan (pictured), CEO and co-founder of Eyeota, comments: 'We are excited to work with YouGov, a company known for its unmatched data set of consumer habits and opinions on a very local level and on a wide range of topics. These types of details give marketers and advertisers a window into how consumers behave and think, from brand preferences to general interests, to help them pinpoint exactly how they should be targeted'.

Web sites are at www.eyeota.com and www.yougov.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.