Three Hires for Delineate

In the UK, research and insights firm delineate has appointed Tracy 'Tarcey' Hubbard as Senior Director, to build its Custom Research practice; Susann Jerry as a Partner heading the Media and Content arm; and Steffan Evans as Digital Research Executive.

Founded last year by James (JT) Turner, London and Manchester-based delineate works exclusively with marketing and communications teams, using a proprietary approach which focuses on audience-led insights; original research-based content; and evidence-based impact. Hubbard (pictured) joins with more than 25 years of research and insights experience. Most recently, she was Research Director at boutique insight agency Revealing Reality, having previously been VP of Edelman Berland, and held senior roles at Synovate, Ipsos, MetrixLab, i to i research, GfK, BJM Research & Consulting (now TNS), and RSL (now part of Ipsos).

Jerry's background includes creating and delivering cross platform marketing communications and business development strategies. During her career, she has worked as a marcoms specialist for LGBT consumer research specialist Out Now Consulting, and BDP Media Group; as a news journalist with United Newspapers; and in corporate communications roles with BBC-tv, BBC Network Radio and GWR Group-owned Classic FM. Evans, who joins after working as an independent social media contractor, will support thought leadership projects and media measurement and analytics programmes.

Commenting on the expansion, JT said: 'Collectively, our new hires have more than 50 years' international consumer and B2B experience in brand, research, media and communications. delineate will draw on this enormous expertise to help agencies solve strategic challenges by providing the tools to generate insights that lead to well-researched communications that give clients their desired outcomes'.

Web site: www.delineate.agency .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.