comScore has partnered with mobile app and device data provider PushSpring, to help advertisers target audiences based on app consumption and demographics.
PushSpring processes billions of monthly app and device-level signals to create a multi-dimensional classification of mobile audiences, offering more than 300 million targetable device IDs. Personas and custom audience segments are accessed via the firm's Audience Console and distributed through DMPs, DSPs, programmatic and ad network platforms. The new partnership means comScore clients can analyze and define mobile audiences, and instantly send these audience definitions to PushSpring for same-day campaign execution via the marketer's DMP or DSP of choice.
Dan Hess (pictured), comScore's Chief Product Officer, comments: 'Our customers need to meet consumers where they are - and that's increasingly on mobile. Our integration with PushSpring allows our clients to segment and activate mobile audiences more quickly and efficiently. This builds on comScore's commitment to closing the loop across all channels and all stages of the media buying cycle - be it planning, transacting or evaluating'.
Web sites: www.comscore.com and www.pushspring.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.