Analytic Partners Hires Tapad Co-founder as CFO

Adaptive modeling firm Analytic Partners has appointed Jeff Driskill as Chief Financial Officer.

The firm uses analytics techniques and tools to help clients gather in-depth knowledge of brands, consumers and competitors, to drive growth and get closer to customers.

Driskill brings more than twenty years of experience in global finance. He was a founding team member of cross-media marketing tech company Tapad, and a key player in its $360m acquisition by Telenor in 2016; helped transform the New York Mercantile Exchange from a domestic to a global company; overseen venture capital transactions for the likes of Battery Ventures, Sigma Partners and Avalon Ventures; and held key financial roles at firms including the Sonic Corporation and Flemings Corporation. An active member of NYC CFO Leadership Council, he earned his Accounting Degree from the University of Central Oklahoma.

In his new role, he will work with a variety of teams to identify and pursue strategic growth opportunities, while helping CEO Nancy Smith with strategy on budget management, cost benefit analysis, forecasting needs and new funding.

Smith comments: 'Jeff brings a phenomenal track record as a leader in global finance and will be instrumental in furthering our efforts to grow as a company. We are excited to have him join us as a dedicated resource to help us become the world's premier analytic consultancy'.

Web site: www.analyticpartners.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.