Virtual Environments Patent for 20|20

US-based qual insights and technology firm 20|20 Research has won a patent for methods using virtual environments in behavioral research, including the ability to instantly manipulate the environment based on a user's vision patterns and demographics.

20|20 is headquartered in Nashville, with offices in Denver and Chicago, and runs qualitative facilities in Nashville, Charlotte and Miami. US Patent No. 10,354,261 also covers the ability to automatically ask questions based on what a participant sees and to measure and assign a score to vision patterns, and to deliver virtual environments to common user devices.

CEO Isaac Rogers (pictured) says: 'With the technology covered in this patent, you can place someone in a customized digital space, see through their eyes and use their vision to manipulate that space. You not only get immediate feedback as the space changes around them, but their gaze determines what they see'. Rogers says the firm is looking to 'create a pathway where virtual reality and augmented reality can mix with traditional methodologies', adding: 'We're talking about the ability to not just see through your customers' eyes, but to literally be able to figure out how to make them choose your product'.

20|20 was awarded a patent in June last year for a system using blockchain technology to create an anonymous public marketplace for trading and monetizing behavioral and opinion data.

The firm is online at www.2020research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.