AudienceProject Launches DIY Audience Builder

Technology-based market research company AudienceProject has launched a self-service audience building tool called AudienceHub, to help publishers activate their own data and create audiences for targeted campaigns.

Originally founded in Denmark, AudienceProject helps publishers, agencies and advertisers identify, build, reach and measure audiences. Through its new AudienceHub, publishers can input data from several sources - such as CRM data and web site surveys - to build bespoke and customer-specific audiences for activation in online media campaigns.

The platform, which is available for publishers in the UK, Germany, Denmark, Sweden, Norway and Finland, uses machine learning algorithms and the company's Audience Intelligent Robot to analyse online behaviour of users from publishers' first-party data, and find individuals with similar behaviour patterns to target.

Chief Product Officer Rune Werlin (pictured) comments: 'With the rise of the tech giants and the increase of programmatic buying taking place in open auctions where publishers cannot apply data and measurement, it's no surprise publishers are losing out on global advertising spend. AudienceHub is a part of that solution and enables publishers to build unique and valuable audiences from first-party data to activate across their media properties.'

Web site: www.audienceproject.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.