FUEL Research & Consulting Becomes FUEL Asia

In Bangkok, qual research and cultural insights specialist FUEL Research & Consulting has been renamed FUEL Asia, reflecting its growing presence and workload across the continent.

Founded in 2016 by former GfK MD Craig Griffin (pictured), the firm combines MR expertise with marketing, branding and behavioural change expertise, to help brands develop growth opportunities. In the last three years, it has conducted qual studies in Thailand, Singapore, Malaysia, Vietnam, Indonesia, the Philippines, China, Taiwan, Japan, South Korea and India.

Griffin comments: 'Over time our clients have increasingly asked us to work across Asia, and over the last few years, we have extended our capabilities to execute a full range of qualitative work in all major Asian markets. Our rebranding to FUEL Asia reflects our status as a trusted provider of qualitative research and cultural insight across Asia'.

Web site: www.fuelwithinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.