DoubleVerify Opens in Three Asian Markets

Digital media measurement, data and analytics platform DoubleVerify (DV) is launching business operations in Indonesia, the Philippines and Vietnam, promising more local support for a growing client base across Southeast Asia.

DV says it already has agency partnerships in the region with the offices of all major global and regional agency networks, as well as SSPs and DSPs, marketplaces, ad exchanges and retail media networks within Southeast Asia. It has recently promoted Stephanie King to the role of Senior Director overseeing Indonesia and the Philippines; and expanded Jeremy Chang's role as a Senior Director to include responsibility for growth across Vietnam, Malaysia and Hong Kong. Additional sales resources for the new businesses will be added 'in the coming quarters', the firm says.

RVP of Sales for Asia Conrad Tallariti says high growth in digital ad spend relative to the worldwide average indicated that the region has enormous potential. Key clients in the region include Colgate-Palmolive, foodpanda and OPPO. CEO Mark Zagorski comments: 'DoubleVerify's expansion into Indonesia, Vietnam, and the Philippines is a milestone in our global growth strategy. These markets have shown significant growth in digital advertising, and our increased presence will enable us to better support our customers, respond to local market needs, and strengthen our overall position across the Southeast Asia region'.

Web site: www.doubleverify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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