Culture and Sports Specialist AC&M Buys in Argentina

Charlotte, NC-based full service marketing agency AC&M Group has announced the acquisition of Argentinian partner firm Axlot, which offers web development, digital advertising, analytics and digital innovation.

Founded in 2004, AC&M uses cultural insights from market intelligence and data analytics to create and execute multicultural marketing strategies. These include a sports marketing offering, promising 'unique insight into the soccer market' and its rapidly-growing US base of fans and players. Axlot has been its partner for more than eight years, and AC&M is confident the buy will expand its digital and tech capabilities, and its ability to deliver culturally relevant marketing strategies with advanced digital solutions.

Co-founder and CEO Jaime Cardenas (pictured) comments: 'For two decades, AC&M Group has been at the forefront of crafting campaigns that authentically connect brands with diverse audiences. The acquisition of Axlot represents a pivotal moment in our journey, significantly enhancing our digital and technological capabilities. This move is more than an expansion; it's a commitment to our clients. Together, we're setting new benchmarks in multicultural marketing, ensuring our campaigns are as dynamic and multifaceted as the communities we serve'.

Web site: www.acmconnect.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.