Sanger to Help DVJ 'Evolve' Shopper Insights Offering

Netherlands-based full service agency DVJ Insights has appointed Adrian Sanger as its new Head of Shopper Domain, reflecting its expanding work in shopper behaviour, innovation and brand strategy.

DVJ Insights helps clients improve communication, build stronger brands, introduce more innovative products and services, and gain a deeper understanding of consumer behaviour - tapping 'close collaboration with industry practitioners and scientific institutions' to keep its own innovation on track.

Sanger (pictured) brings more than 25 years of insights and innovation experience. He began his career with almost a decade at Millward Brown, then moved to Head of Research & Insight at dunnhumby, where he founded the firm's research panel shopperthoughts.com. He spent four years apiece in Global Head of Shopper roles at GfK and at Nielsen, then served in interim positions as Group Director at STRAT7, and Global Head of Data Community at Specsavers. Most recently he spent eighteen months as Innovation Director at London-based Verve, then more than two and a half years as VP, AI Solutions at purchase transaction insights specialist Behaviorally.

DVJ says it expects his leadership to 'drive its Shopper domain to the forefront of marketing research, focusing on creating impactful solutions that foster brand growth and deeper consumer connections'.

Company MD Marieke van Echtelt comments: 'Our growth trajectory demands an evolution in how we manage knowledge and develop our teams. Adrian's arrival is a key part of this process, ensuring that we continue to deliver the high-quality, impactful research our clients expect from us'.

Web site: www.dvjresearchgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.