Appinio Hires General Managers for UK and Spain

Hamburg, Germany-based MR firm Appinio has announced the appointments of two country General Managers, Mitja Raubach for the UK and Teresa Martos for Spain.

Appinio's tech platform gathers 'millions of opinions every day' to help more than 2,600 clients with their strategic decision-making. The firm was founded in 2014 by Jonathan Kurfess (now Chairman), CEO Max Honig (CEO) and CTO Kai Granaß, and employs more than 260 people worldwide.

Appinio says the appointments expand its footprint and will help enhance client relationships across Europe. Last month it appointed Matt Ayers as GM in the USA.

Raubach (pictured left) brings experience in scaling businesses and driving growth in competitive markets. He has spent the last eight years at 'knowledge-on-demand' company AlphaSights, most recently as VP - EMEA. Early on in his career he was the co-founder of leather products start-up Viewnique GmbH. His new role involves bosting Appinio's brand presence in the UK, and expanding both the team and client base.

Martos (pictured right) brings experience in marketing, advertising, brand strategy and business leadership. She joins from CX / Teleperformance company Findasense where she spent more than nine years during two spells, latterly as Regional Company Lead for the business in EMEA. Earlier she spent time at ad agency Wunderman, and at relationship marketing agency MRM Worldwide. In her new role, she will lead all business operations in Spain, with a focus on expanding presence, increasing revenue and consolidating market share in the region.

The firm is online at www.appinio.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.