London Opening and Hire for Italy's Eumetra

Social research and marketing institute Eumetra has opened a business in London, adding to existing locations in Milan, Rome and the Swiss city of Lugano; and has appointed Marco Gastaut to lead it as CEO.

Eumetra conducts ad hoc and multi-client research work combining Knowledge Building - scenario research on specific segments and sectors - with customised ad hoc solutions for individual clients. The firm was founded in 2015 and is part of an independent group of companies focused around 'knowledge, consulting and sustainable innovation' - the group includes communications and other 'digital' firms as well as MR.

Gastaut brings thirty years of MR experience, including management of high potential teams and geographical expansion, and covering high end research solutions, SaaS agile research platforms and AI / machine learning. He joins from Toluna MetrixLab where he was MD of Growth for Europe, and previously worked at Holden Pearmain Research and GFK. He earned a First in Business & Economics at the University of Turin.

Eumetra President and CEO Matteo Lucchi says the London opening, with the launch of Eumetra International Ltd., is part of the firm's recent strategy of continuous investment to support the needs and development strategies of customers. He comments: 'We continue to believe in the central role of social and market research as a driver for the national and global economy. For this reason, we continuously invest to increasingly improve our ability to assist and advise all business decision-makers who want to build a future of sustainable growth for their companies with us. We are happy to inaugurate this new chapter in our history with Marco Gastaut, a long-time professional in the sector and a profound connoisseur of the European market'.

Web site: www.eumetra.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.