Ipsos India Gives Video Research Access to 3m Consumers

In India, Ipsos has launched Consumer Voice, a platform giving clients direct video access to real consumers in over 40 cities - whether for depth interviews, immersions, shop-alongs, product research or home audits.

The new service uses the Crownit platform and Crownit mobile-first consumer panel acquired by Ipsos in May this year and which claims to have the country's largest community of consumers. Consumers can be selected by target group, age group and gender, using a DIY selection process. A centralized platform allows scheduling, video interaction, data storage, transcription and automatic sentiment analysis, all powered by the Ipsos AI sandbox Ipsos Facto.

India CEO Amit Adarkar expands on the new offer: 'The Ipsos Consumer Voice provides clients the freedom of accessing a vast universe of respondents (approx 3 million) from SEC A & B, aged 18-45 years... Enabling and addressing clients' ask, where they seek quick and fast access to real consumers for understanding consumer motivations, behavior, shopping, consumption / ownership patterns, and executing product research'. Adarkar (pictured) says the platform is 'a gamechanger that reaffirms the Ipsos value of putting clients' interests first. Especially when they constantly seek access to core TG, efficiencies and pumping back consumer insights into strategy'.

Sameer Grover, Chief Digital Transformation Officer at Ipsos Crownit says the new platform makes the firm 'nimble in supporting growing clients' needs'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.