$4m Funding for First Party Data Firm Journify

Middle East-focused first-party data activation specialist Journify, whose offer includes predictive AI models for deep user behavior analysis, has secured $4 million in funding. The money will be used to expand its operations and develop its SaaS offering.

The firm was founded in 2023 by Taoufik El Jamali, Omar Al Shoubaki and Amine Chouki; has already scaled to around $1m in ARR; and is headquartered in the US and UAE, with technology hubs in Morocco and Jordan. Its Composable Customer Data Platform (CCDP) promises to help clients to unlock the potential of their customer data, promoting 'intelligent, ethical marketing' to enhance consumer engagement, and foster lasting relationships. Journify deploys AI for behavioral analysis and to optimize ad spend, and offers advanced attribution for precise cross-channel measurement, as well as real-time data health & alerts.

The funding round was led by global VC firm Silicon Badia, with participation from RZM and other strategic investors.

CEO El Jamali comments: 'After years of navigating the complexities of traditional CDPs, our team understands the challenges marketers face in activating first-party data efficiently. We built Journify to eliminate these pain points, providing a seamless, AI-powered data activation solution that enables brands to focus on results, not technical hurdles'.

Web site: www.journify.io .

Pictured L to R: founder Amine Chouki, Taoufik El Jamali, and Omar AlShoubaki

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.