Experian Buys Customer Intelligence Firm

Information solutions company Experian has acquired ClarityBlue, a UK-based customer management consulting group and provider of marketing database solutions. The company will sit within Experian's Marketing Services division, and continue to be led by Duncan Painter, the current CEO.

The purchase price is £85m plus a performance related earn-out of up to £15m over three years. Founded in 1999, ClarityBlue complements Experian's existing portfolio of marketing information and solutions. The company designs, builds and manages customer data solutions that link internal and external data sources to build a picture of customer behaviour. Clients include Barclaycard, Morgan Stanley, BSkyB, O2 and Orange.

Richard Fiddis, MD of Experian UK, Ireland and Northern Europe, says the acquisition 'reflects a strong strategic fit' between the companies. He adds: 'Together, our marketing database proposition will provide major opportunities for future growth and add significant value to our clients' businesses.'

The companies are online at www.clarityblue.com and www.experian.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.