Omniture Share Offer Hints at More Acquisitions

US-based online analytics firm Omniture, Inc. aims to raise $121.8m from a new share offer. The money will be used for acquisitions, to part-fund its previously announced purchase of Touch Clarity, and for expansion of its sales and marketing operations.

Omniture, which agreed in February to pay up to $51.5 million for London-based online customer targeting firm Touch Clarity, filed this week with the Securities and Exchange Commission to offer a further 6.8m shares of its common stock. After the offering, it will have 55.9m shares outstanding.

Omniture's Online Business Optimization Platform includes on-site behavioral targeting technology, integration of multi-channel data sources to assess online and offline campaign performance, segmentation of retailers' merchandising and automated offer generation. It also offers associated consulting services.

The firm also announced this week that it had topped Internet Retailer magazine's list of analytics and optimization suppliers – meaning that more retailers rely on Omniture to optimize their web sites than any other web analytics or online business optimization vendor. The firm's 2,200+ customers include eBay, AOL, Wal-Mart, Microsoft, Neiman Marcus, General Motors, Sony and HP.

Web site: www.omniture.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.