Confirmit Debuts 'Concurrent Sampling'

Online research software firm Confirmit has announced the release of its Confirmit 12 product, which includes what it calls 'the world's first engine for concurrent sampling'.

The new sampling engine is integrated with the company's panel management software, Confirmit Community Panel, and is expected to give significant gains in terms of greater efficiency for sample operators and increased panel utilization rates.

Traditional panel sampling methods compare to the new engine like 'a mono tape recorder with a fully loaded surround sound entertainment system' according to Kjell Oksendal, the firm's VP of Marketing. Oksendal says the new release means that 'businesses can spend significantly less time on sample operations and achieve higher quality selections for each sample job while ensuring best use of hard-to-reach panelists'. He explains: 'The former method is a manual serial process requiring sample operators to use trial-and-error before getting the selections they needed across multiple sample jobs, while Concurrent Sampling automates the sample selection procedure treating all sample jobs equally and in a parallel fashion.'

Pamela Veraart, VP Panel Management and Operations, with the NPD Group and already a user, calls Concurrent Sampling 'a tremendous win', adding: 'In addition to superior data quality, this dramatically reduces the cycle time to process sample pulls and the staff resources necessary to manage sample demand.'

The upgraded Community Panel also includes new features including the ability to calculate the number of people needed for a survey based on response rates from historical participation data.

The company, listed on Oslo Stock Exchange since December 2005, has more than 200 employees in its various offices including its Oslo HQ. Web site: www.confirmit.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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