Confirmit Launches Multi-Channel Platform

Research software provider Confirmit has launched a new platform allowing clients to conduct surveys using a variety of data collection methods and channel them into in a single feedback program.

The new Confirmit Horizons software can be used for both on and offline projects, using the web, telephone, paper, IVR, mobile and other methods. Confirmit says that this increases participation, delivers more accurate responses, and drives better customer and employee relationships.

Features include a module for reporting and analysis that enables companies to aggregate feedback from a variety of sources and link this to other functions.

It also provides a module for telephone research which gives call center supervisors capabilities to manage interviewers and calling activity.

In addition, it can create alerts to deal with specific responses, and help immediately resolve poor customer and employee experiences.

Chief Strategy Officer Pat Molloy explains: 'By offering customers multiple channels for survey completion and the ability to switch channels in the middle of providing feedback, businesses can maximize response to customer and employee issues, build better trust relationships, and enhance retention of both groups.'

Last month, the firm partnered with call recording/outbound dialling technology firm Magnetic North to deliver a hosted telephony platform, and this has also been integrated into the Horizons platform.

Web site: www.confirmit.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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