Harris Interactive Accelerates Online Panel Development
September 13 2001
Harris Interactive is launching an aggressive programme to grow its respondent panels in the UK, Japan, Germany, France, Canada, and Italy, followed quickly by Brazil, Spain, Mexico, Argentina, Chile and China. This is to reinforce its presence in the international online research sector.
Harris Interactive currently has more than a half million respondents outside of the United States. The new programme aims to attract additional non-U.S. panellists from three sources:
- Key partners and alliances that will provide confirmed opted-in respondents (individuals who register and then confirm that registration by affirmatively responding to a follow-up email communication).
- Harris Interactive Global Network partners who register new panellists in the countries where they operate.
- Foreign companies and web sites.
According to Ted Richman, VP of Panel Development, at Harris Interactive, "Internet penetration is growing rapidly outside of the United States. By the end of our fiscal year, we expect to add hundreds of thousands of names to our international panels in these countries that have the largest potential for market research. Our clients keep asking us to expand the international research we do for them - and the acquisition of large numbers of overseas respondents will allow us to do just that."
Harris Interactive will continue to add depth to its U.S. panel, and expects to add more than one million confirmed opted-in members by the end of the fiscal year. Recruitment will target low-incidence, or hard to reach groups such as people over 55, African-Americans, Hispanics and teenagers.
In addition, the current Harris Poll Online multilingual registration process will be expanded to eight major languages including: Spanish, Italian, French, Portuguese, German, Japanese, Chinese and English.
Harris Interactive has also launched a new loyalty programme for Harris Poll Online members. Called Harris Poll Online Rewards, the program awards Harris Poll Online panellists with "Hipoints" in exchange for completing surveys. When panellists accumulate a sufficient number of points, they can then choose to redeem them for merchandise and services, or make donations to worldwide charities all via the Web.
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
