Ipsos Marketing

March 31 2010

Ipsos Marketing has appointed Donna Wydra as Senior Vice President, to develop its shopper insight practice in the US. Ipsos Marketing integrates qual and quant research and uses digital tools as well as advanced modelling and forecasting techniques to offer clients an in-depth understanding of the drivers of consumer choice. Wydra joins with broad industry experience having previously worked for a number of research firms including TNS, Synovate, M/A/R/C, Nielsen and IRI. During her career, she also worked client-side at McDonald's and Leaf, Inc. More recently, Wydra served as SVP at Socratic Technologies, where she developed the consumer packaged goods practice and also worked across retail, shopper, restaurant, and other key client areas. ‘Donna is a well-known industry thought leader, with extensive experience, knowledge and shopper insight expertise,’ said Lisa Lanier, President of Ipsos Marketing’s US Consumer Goods practice.’ Web site: www.ipsos.com . Printer-friendly version of this article. Email this article to a friend. Register for News emails